Cryptocurrency exchange FTX US has attracted $400 million in investments at a valuation of $8 billion and is now investing in PR. For example, it has entered into a long-term agreement with the annual California music and art festival – Coachella. Together they will create the Coachella NFT trading platform on the Solana blockchain.
It will be possible to buy three collections of tokens.
The first offers 10 unique NFT keys with lifetime access to Coachella, including virtual festivals that the company will create in the future (Metaverse and everything). The other two include audio and photo tokens that can be exchanged for physical copies.
The headliner of Coachella 2022 should be Kanye West, who recently said that all NFTs should burn in hell, and he does not intend to enter the space. Unless, of course, Snoop Dogg convinces him, hehe.